Increase
Your Brand Awareness
1. Partner with other brands
When just starting out, this can propel
your brand faster and easier. Work on partnerships with similar or
complementary values and identity.
2. Use Infographics:
Everyone loves infographics. 90% of the
information transmitted to the human brain is transmitted visually and
according to research studies we process images 60,000 times faster than we
process texts( except its credit alert of course!)
So using captioned images is a great way
to communicate information very quickly.
There are platforms that help with
designing quality infographics like;
Canva.com
Piktochart.com
Visme.com
Promote your ideas and info to your
target audience by making use of these platforms.
If you are developing infographics, BRAND
them:
Put your Logo, URL, contact, etc.
This is how you increase your awareness
3.
Use Referrals:
People trust their friends!
In marketing, we call it P2P= People to
People marketing
People are more likely to follow a
recommendation from a friend than they would from any kind of brand
advertising.
For example;
Your 10 friends share what you want them
to with 4 of their friends=40 brand impressions
The more, the more awareness!
4. Leverage Social:
Engage your audience with the use of the
social media.
Put up sharable content, answer comments,
and ask questions, use short links.
5. Consistent Branding:
Use consistent verbal and graphic
branding.
This is the most important thing you can
do to build your brand. The logo, colors, fonts, imagery, photography,
By using consistent branding, people will
be able to recognize you quicker.
I hope you learnt something

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